Alshaya Group is a prominent family-owned enterprise founded in Kuwait in 1890. With a strong legacy of innovation, entrepreneurship, and expansion, the organization has evolved into one of the world’s foremost brand franchise operators. The company delivers an extensive range of internationally recognized brands, offering consumers an exceptional selection of products and experiences.
The portfolio of Alshaya Group spans across the Middle East, North Africa, Türkiye, and Europe. Thousands of stores, cafés, restaurants, and leisure destinations operate under its management, supported by a rapidly expanding digital and e-commerce network. The company functions across multiple sectors including fashion, food, health and beauty, pharmacy, home furnishings, and leisure and entertainment. Every team member within the organization contributes to delivering outstanding customer service and authentic brand experiences, ensuring consistency across every market and platform.
Fresh, modern, and constantly evolving, the Alshaya Group portfolio mirrors the lifestyles and preferences of diverse global consumers. From flagship outlets in prestigious malls to local cafés, drive-thrus, and online platforms, the company consistently provides access to brands that consumers admire and trust. Some of the most iconic brands managed under the group include Starbucks, H&M, Mothercare, Debenhams, American Eagle Outfitters, P.F. Chang’s, The Cheesecake Factory, The Body Shop, M.A.C, Victoria’s Secret, Boots, Pottery Barn, and KidZania.
Vision
The long-term vision is to stand among the world’s leading retailers, representing top international brands through enduring and successful partnerships.
Mission
The mission emphasizes creating memorable customer experiences by delivering the most loved brands through convenient and engaging channels that align with customer preferences.
Values and Growth
Since its establishment, Alshaya Group has maintained a strong reputation for growth and operational excellence across regional and international markets. Beginning in 1983, the organization became a trailblazer in international brand franchising. Its progress through the decades showcases continuous expansion and diversification.
Key milestones include:
- Launch of Alo Yoga in the UAE and the first Chipotle outlet in the Middle East (2024)
- The first Hampton by Hilton hotel opening in Kuwait (2024)
- Expansion milestones such as the 400th Starbucks store in Saudi Arabia and the first Shake Shack drive-thru outside the United States (2023)
- The introduction of the loyalty program AURA and partnerships with brands like Charlotte Tilbury and Disney (2022)
- A significant digital transformation crossing over 100 active brand websites and mobile applications (2021)
- Historic introductions of global fashion, food, and lifestyle brands such as Victoria’s Secret, American Eagle Outfitters, The Cheesecake Factory, KidZania, and Pottery Barn across the region
Alshaya Group has consistently expanded into new markets and sectors, including pharmacy, optics, food, and home furnishings. Partnerships with world-class brands such as Hilton, MUJI, and Equinox highlight its continuous evolution.
Creating Shared Value
A commitment to responsible and sustainable operations remains central to the organization’s philosophy. Long-term growth strategies are supported by initiatives that prioritize people, customers, and communities.
- Commitment to People: Numerous programs focus on professional development, empowerment, and recognition. Initiatives such as the Alshaya Leadership Programme, the Alshaya Recognition Club, flexible working options, and a vibrant Sport & Social Club promote a balanced and positive workplace culture.
- Commitment to Customers: Authentic brand representation, global food safety compliance, defined service standards, and efficient communication channels ensure high-quality customer experiences across both physical and digital spaces.
- Commitment to Communities: The company actively supports local employment, skills development, charitable projects, government collaborations, and environmental protection. Efforts include solar energy utilization, fashion and electronics recycling, and packaging reduction programs.
Operational Expertise
Operational excellence is a defining strength of Alshaya Group. From flagship outlets to drive-thru formats, the company’s dedicated property and facilities management teams enable seamless brand growth and optimized customer experiences. An integrated digital ecosystem engages younger, tech-driven audiences, ensuring a strong presence in the digital marketplace.
A robust logistics infrastructure, supported by over 30 advanced distribution centers, allows for efficient supply chain management and reliable delivery both to stores and directly to customers. A specialized team of culinary and quality assurance experts oversees food production and safety operations through cutting-edge facilities located in Kuwait, the UAE, and Saudi Arabia.
Alshaya Group’s long-standing success reflects a commitment to innovation, sustainability, and excellence in retail. Through decades of expansion and transformation, the company continues to shape the region’s retail landscape while remaining dedicated to providing exceptional value and memorable experiences across every brand and sector.
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Crew – Chipotle – Kuwait
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